Consumer behaviour :

Batra, Satish.

Consumer behaviour : text and cases - 3nd ed. - New Delhi: Excel Books, c 2010. - xxv, 546 p. : ill. (some col.) ; 27 cm.

Includes bibliographical references.

9788174466440


Consumer behavior

HF5415.33.E85 / S65 2006

658.834 / BAT-C
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