Media analysis techniques

Berger, Arthur Asa

Media analysis techniques - 4th ed. - New Delhi: SAGE, c 2012. - xv, 260 p. : ill. ; 23 cm.

Includes bibliographical references (p. 247-251) and indexes.

Techniques of interpretation -- Semiotic analysis -- Marxist analysis -- Psychoanalytic criticism -- Sociological analysis -- Applications -- Murderers on the orient express -- Seven points on the game of football -- The maiden with the snake : interpretations of a print advertisement -- All-news radio and the american bourgeoisie -- Video games : a new art form -- Cell phones, social media, and the problem of identity.

9781412987769 1412987768

2011003276


Mass media--Methodology.
Mass media criticism.

P91 / .B43 2012

302.230 / BER-M
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