About face :
Hill, Dan
About face : the secrets of emotionally effective advertising - New York: Kogan Page, c 2010. - xii, 196 p. : ill., maps ; 25 cm.
Includes bibliographical references (p. [175]-183) and index.
Get physical -- Keep it simple -- Keep it close to home -- Focus on faces -- Make it memorable -- Relevancy drives connection -- Always sell hope -- Don't lead with price -- Mirror the target market's values -- Believability sticks.
9780749457570
2010013860
GBB065284 bnb
015562505 Uk
Advertising--Psychological aspects.
Decision making--Psychological aspects.
Advertising--Research.
Emotions.
HF5822 / .H515 2010
659.101 / HIL-A
About face : the secrets of emotionally effective advertising - New York: Kogan Page, c 2010. - xii, 196 p. : ill., maps ; 25 cm.
Includes bibliographical references (p. [175]-183) and index.
Get physical -- Keep it simple -- Keep it close to home -- Focus on faces -- Make it memorable -- Relevancy drives connection -- Always sell hope -- Don't lead with price -- Mirror the target market's values -- Believability sticks.
9780749457570
2010013860
GBB065284 bnb
015562505 Uk
Advertising--Psychological aspects.
Decision making--Psychological aspects.
Advertising--Research.
Emotions.
HF5822 / .H515 2010
659.101 / HIL-A