Art and print production

Sarkar, Narendra Nath.

Art and print production - 2nd ed. - New Delhi: Oxford, c 2020. - xiv, 515 pages : illustrations (some color) ; 25 cm. - Oxford higher education . - Oxford higher education. .

Includes bibliographical references and index.

Art and production: an overview -- Typography -- Visual images -- Layout -- Principles of design -- Colour in design -- Copy for printing -- Printing processes -- Digital prepress -- Desktop publishing -- Paper and Finishing -- Costing and estimating -- Newspaper make-up -- Advertising design -- Identity design -- Periodicals -- Poster design -- Packaging design -- Direct communication -- Book design -- Outdoor design.

9780198085560 0198085567

2013474227


Graphic arts--Textbooks.

NC997 / .S27 2013

760 / SAR-A
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