Consumer behaviour /
Sethna, Zubin,
Consumer behaviour / Zubin Sethna, Jim Blythe. - pages cm
"Academically rigorous yet informal in style, this unique textbook focuses on examples of international consumer behaviour in action and provides a wealth of resources to encourage student engagement and understanding"--
9789353885366
2020942765
658.834 / SET-C
Consumer behaviour / Zubin Sethna, Jim Blythe. - pages cm
"Academically rigorous yet informal in style, this unique textbook focuses on examples of international consumer behaviour in action and provides a wealth of resources to encourage student engagement and understanding"--
9789353885366
2020942765
658.834 / SET-C