Mass media research : (Record no. 11418)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01478cam a2200349 i 4500 |
| CONTROL NUMBER | |
| control field | 17459883 |
| CONTROL NUMBER IDENTIFIER | |
| control field | SFI |
| DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240928020010.0 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120911s2014 at a b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2012949261 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131526286 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8131526283 |
| CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Description conventions | rda |
| AUTHENTICATION CODE | |
| Authentication code | pcc |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.230 |
| Item number | WIM-M |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wimmer, Roger D. |
| 9 (RLIN) | 51 |
| TITLE STATEMENT | |
| Title | Mass media research : |
| Remainder of title | an introduction |
| EDITION STATEMENT | |
| Edition statement | 10th. |
| PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Cengage learning, |
| Date of publication, distribution, etc. | c 2020. |
| PHYSICAL DESCRIPTION | |
| Extent | xiii, 481 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm. |
| CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| SERIES STATEMENT | |
| Series statement | Wadsworth series in mass communication and journalism |
| BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| FORMATTED CONTENTS NOTE | |
| Formatted contents note | Science and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term geographic name | Mass media |
| General subdivision | Research. |
| 9 (RLIN) | 52 |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dominick, Joseph R. |
| 9 (RLIN) | 53 |
| LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | origres |
| d | 3 |
| e | ncip |
| f | 20 |
| g | y-gencatlg |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Design Books |
| Koha issues (borrowed), all copies | 7 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Satyam Fashion Institute Library | Satyam Fashion Institute Library | Mass Media | 21/07/2020 | Amazon.in | 451.00 | IN-127/30-06-20 | 2 | 1 | 302.230 WIM-M | 00989-BMM | 14/10/2024 | 27/09/2024 | 451.00 | 21/07/2020 | Media Books | ||||
| Dewey Decimal Classification | Not For Loan | Satyam Fashion Institute Library | Satyam Fashion Institute Library | Reference | 18/01/2021 | L G Pub. | 431.25 | L-93/19-12-2020 | 3 | 1 | R 302.230 WIM-M | 01211-BMM | 02/12/2023 | 08/11/2023 | 431.25 | 18/01/2021 | Media Books | |||
| Dewey Decimal Classification | Satyam Fashion Institute Library | Satyam Fashion Institute Library | Mass Media | 02/06/2023 | Brijwasi Book Distributor | 750.00 | 302.230 WIM-M | 02383-BMM | 14/07/2023 | 750.00 | 14/07/2023 | Media Books | ||||||||
| Dewey Decimal Classification | Satyam Fashion Institute Library | Satyam Fashion Institute Library | Mass Media | 28/06/2024 | Amazon | 750.00 | 302.230 WIM-M | 2675-BMM | 23/07/2024 | 750.00 | 23/07/2024 | Media Books | ||||||||
| Dewey Decimal Classification | Satyam Fashion Institute Library | Satyam Fashion Institute Library | Mass Media | 28/06/2024 | Amazon | 750.00 | 302.230 WIM-M | 02675-BMM | 17/10/2024 | 17/10/2024 | Media Books | |||||||||
| Dewey Decimal Classification | Satyam Fashion Institute Library | Satyam Fashion Institute Library | Mass Media | 02/09/2024 | Amazon | 663.00 | 302.230 WIM-M | 02698-BMM | 17/10/2024 | 17/10/2024 | Design Books | |||||||||
| Dewey Decimal Classification | Satyam Fashion Institute Library | Satyam Fashion Institute Library | Mass Media | 02/09/2024 | Amazon | 663.00 | 302.230 WIM-M | 02699-BMM | 17/10/2024 | 17/10/2024 | Design Books | |||||||||
| Dewey Decimal Classification | Satyam Fashion Institute Library | Satyam Fashion Institute Library | Mass Media | 02/09/2024 | Amazon | 663.00 | 302.230 WIM-M | 02700-BMM | 17/10/2024 | 17/10/2024 | Design Books | |||||||||
| Dewey Decimal Classification | Satyam Fashion Institute Library | Satyam Fashion Institute Library | Mass Media | 02/09/2024 | Amazon | 663.00 | 302.230 WIM-M | 02701-BMM | 17/10/2024 | 17/10/2024 | Design Books |