Media planning and buying : (Record no. 11429)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00722cam a2200241 4500 |
| CONTROL NUMBER | |
| control field | 1247035 |
| CONTROL NUMBER IDENTIFIER | |
| control field | SFI |
| DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241024020008.0 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 720810s1971 enkabfh b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 72185454 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070147607 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070147604 |
| CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5827 |
| Item number | .A3 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.13 |
| Item number | MEN-M |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Menon, Arpita. |
| 9 (RLIN) | 100 |
| TITLE STATEMENT | |
| Title | Media planning and buying : |
| Statement of responsibility, etc. | principles and practice in the india context |
| PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | mcgraw hill Eduction. |
| Date of publication, distribution, etc. | c 2019. |
| PHYSICAL DESCRIPTION | |
| Extent | 345 p.. |
| Other physical details | illus., facsims., map. |
| Dimensions | 25 cm. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term geographic name | Advertising media planning. |
| 9 (RLIN) | 101 |
| LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 3 |
| e | ncip |
| f | 19 |
| g | y-gencatlg |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Design Books |
| Koha issues (borrowed), all copies | 18 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Satyam Fashion Institute Library | Satyam Fashion Institute Library | General Stacks | 24/07/2020 | Amazon.in | 403.00 | IN-QNBE-385215/30-06-2020 | 6 | 4 | 659.13 MEN-M | 00985-BMM | 06/11/2024 | 23/10/2024 | 403.00 | 24/07/2020 | Design Books | |||||
| Dewey Decimal Classification | Satyam Fashion Institute Library | Satyam Fashion Institute Library | General Stacks | 17/11/2020 | Atlantic | 581.25 | 1116707/29-10-2020 | 4 | 659.13 MEN-M | 01109-BMM | 10/09/2024 | 29/08/2024 | 581.25 | 19/11/2020 | Design Books | ||||||
| Dewey Decimal Classification | Not For Loan | Satyam Fashion Institute Library | Satyam Fashion Institute Library | Reference | 22/12/2020 | Bansal Book | 542.50 | 7207/27-11-2020 | R 659.13 MEN-M | 01140-BMM | 22/12/2020 | 542.50 | 22/12/2020 | Design Books |