Marketing communication : (Record no. 11467)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00856cam a22002534a 4500 |
| CONTROL NUMBER | |
| control field | 14046835 |
| CONTROL NUMBER IDENTIFIER | |
| control field | SFI |
| DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240822020014.0 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050721s2005 enka b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2005020569 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788171397068 |
| SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocm61179529 |
| CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | BAKER |
| -- | UKM |
| -- | BWKUK |
| -- | DLC |
| AUTHENTICATION CODE | |
| Authentication code | pcc |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Edition number | 22 |
| Item number | CHA-P |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chandan, Kumar. |
| 9 (RLIN) | 272 |
| TITLE STATEMENT | |
| Title | Marketing communication : |
| PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Jnanada Prakshan, |
| Date of publication, distribution, etc. | c 2017. |
| PHYSICAL DESCRIPTION | |
| Extent | xx, 439 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term geographic name | Communication in marketing. |
| 9 (RLIN) | 273 |
| LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Design Books |
| Koha issues (borrowed), all copies | 4 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Satyam Fashion Institute Library | Satyam Fashion Institute Library | Reference | 29/10/2020 | Jnanada Prakashan | 836.50 | 13820/17-08-2020 | 2 | 658.802 CHA-P | 01079-BMM | 09/09/2024 | 21/08/2024 | 836.50 | 29/10/2020 | Design Books |