Marketing (Record no. 11481)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00951cam a2200313 a 4500 |
| CONTROL NUMBER | |
| control field | 14093636 |
| CONTROL NUMBER IDENTIFIER | |
| control field | SFI |
| DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20201123161933.0 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050831s2007 maua b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2005044581 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070151567 |
| CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| AUTHENTICATION CODE | |
| Authentication code | pcc |
| LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .S745 2007 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 22 |
| Item number | ETZ-M |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Etzel, Michael J. |
| 9 (RLIN) | 306 |
| TITLE STATEMENT | |
| Title | Marketing |
| EDITION STATEMENT | |
| Edition statement | 14th ed. |
| PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | C 2018. |
| PHYSICAL DESCRIPTION | |
| Extent | xxii, 880 p : |
| Other physical details | ill. ; |
| Dimensions | 28 cm. |
| BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. 640-663) and indexes. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term geographic name | Marketing. |
| 9 (RLIN) | 60 |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Walker, Bruce J. |
| 9 (RLIN) | 307 |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stanton, William J. |
| 9 (RLIN) | 308 |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pandit, Ajay. |
| 9 (RLIN) | 309 |
| LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 20 |
| g | y-gencatlg |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Design Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Satyam Fashion Institute Library | Satyam Fashion Institute Library | General Stacks | 17/11/2020 | Atlantic | 821.25 | 1116541/23-10-2020 | 658.8 ETZ-M | 01091 | 23/11/2020 | 821.25 | 23/11/2020 | Design Books | CD |