Integrated marketing communication (Record no. 11546)

MARC details
000 -LEADER
fixed length control field 00508nam a22002057a 4500
CONTROL NUMBER IDENTIFIER
control field SFI
DATE AND TIME OF LATEST TRANSACTION
control field 20210104144751.0
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 201215b xxu||||| |||| 00| 0 eng d
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789350514658
CATALOGING SOURCE
Transcribing agency ddc
DEWEY DECIMAL CLASSIFICATION NUMBER
Item number KUM-I
Classification number 658.45
MAIN ENTRY--PERSONAL NAME
Personal name Kumar, Niraj
9 (RLIN) 496
TITLE STATEMENT
Title Integrated marketing communication
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi:
Name of publisher, distributor, etc. Himalaya,
Date of publication, distribution, etc. c 2015.
PHYSICAL DESCRIPTION
Extent 642 p.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term geographic name Marketing
9 (RLIN) 60
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term geographic name Communication
9 (RLIN) 255
LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Marketing
9 (RLIN) 60
ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Design Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification       Satyam Fashion Institute Library Satyam Fashion Institute Library General Stacks 15/12/2020 Bansal Book 558.00 7207/27-11-2020   658.45 KUM-I 01133-BMM 09/09/2024 558.00 15/12/2020 Design Books

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