Advertising media planning (Record no. 11971)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00509nam a22001817a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220222b xxu||||| |||| 00| 0 eng d |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071071017 |
| SYSTEM CONTROL NUMBER | |
| System control number | 7 |
| CATALOGING SOURCE | |
| Original cataloging agency | SFI |
| Language of cataloging | EN |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.111 |
| Item number | SMI-A |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Smith, David L. |
| 9 (RLIN) | 1481 |
| TITLE STATEMENT | |
| Title | Advertising media planning |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Delhi |
| Name of publisher, distributor, etc | McGrawhill Education |
| Date of publication, distribution, etc | 2017 |
| PHYSICAL DESCRIPTION | |
| Extent | 480 p. |
| Other physical details | 25cm. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Advertising media planning. |
| SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Source of heading or term | BUSINESS & ECONOMICS -- Advertising & Promotion |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Media Books |
| Koha issues (borrowed), all copies | 6 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Satyam Fashion Institute Library | Satyam Fashion Institute Library | 22/02/2022 | 999.00 | 3 | 1 | 659.111 SMI-A | 01648-BMM | 05/08/2024 | Media Books |