Advertising, Brands and Consumer Behaviour (Record no. 11976)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00456nam a22001697a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220222b xxu||||| |||| 00| 0 eng d |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789353883928 |
| CATALOGING SOURCE | |
| Original cataloging agency | SFI |
| Language of cataloging | EN |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 070.423 |
| Item number | KUR-A |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kumar, Ramesh |
| 9 (RLIN) | 1486 |
| TITLE STATEMENT | |
| Title | Advertising, Brands and Consumer Behaviour |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | SAGE |
| Date of publication, distribution, etc | 2020 |
| PHYSICAL DESCRIPTION | |
| Extent | 266 p. |
| Other physical details | 25 cm |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Advertising |
| SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Source of heading or term | Brands and Consumer Behaviour |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Media Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Satyam Fashion Institute Library | Satyam Fashion Institute Library | Mass Media | 22/02/2022 | 070.423 KUR-A | 01653-BMM | 22/02/2022 | Media Books |