Understanding India: (Record no. 11984)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00549nam a22001697a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220314b xxu||||| |||| 00| 0 eng d |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788132113928 |
| CATALOGING SOURCE | |
| Original cataloging agency | SFI |
| Language of cataloging | EN |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1430 |
| Item number | CHA-U |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chattopadhya, Rohitashya |
| 9 (RLIN) | 1493 |
| TITLE STATEMENT | |
| Title | Understanding India: |
| Remainder of title | cultural influences on Indian television commercials |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | SAGE Publications |
| Date of publication, distribution, etc | 2014 |
| PHYSICAL DESCRIPTION | |
| Extent | 175 p. |
| Other physical details | 20cm |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Television advertising -- India |
| SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Source of heading or term | BUSINESS & ECONOMICS -- Advertising & Promotion |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Media Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Satyam Fashion Institute Library | Satyam Fashion Institute Library | General Stacks | 14/03/2022 | 795.00 | 659.1430 CHA-U | 01668-BMM | 14/03/2022 | Media Books |