Effective advertising : (Record no. 11986)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00492nam a22001697a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220314b xxu||||| |||| 00| 0 eng d |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788178293707 |
| CATALOGING SOURCE | |
| Original cataloging agency | SFI |
| Language of cataloging | EN |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | TEL-E |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tellis, Gerard J. |
| 9 (RLIN) | 1495 |
| TITLE STATEMENT | |
| Title | Effective advertising : |
| Remainder of title | understanding when, how, and why advertising works |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | SAGE publication |
| Date of publication, distribution, etc | 2004 |
| PHYSICAL DESCRIPTION | |
| Extent | 201 |
| Other physical details | 22cm |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Advertising |
| SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Source of heading or term | Consumers -- Attitudes |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Media Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Satyam Fashion Institute Library | Satyam Fashion Institute Library | General Stacks | 14/03/2022 | 795.00 | 659.1 TEL-E | 01666-BMM | 14/03/2022 | Media Books | ||||||
| Dewey Decimal Classification | Satyam Fashion Institute Library | Satyam Fashion Institute Library | Mass Media | 10/06/2022 | 659.1 TEL-E | 02020-BMM | 06/08/2022 | Media Books | |||||||
| Dewey Decimal Classification | Satyam Fashion Institute Library | Satyam Fashion Institute Library | Mass Media | 10/06/2022 | 659.1 TEL-E | 02019-BMM | 06/08/2022 | Media Books | |||||||
| Dewey Decimal Classification | Satyam Fashion Institute Library | Satyam Fashion Institute Library | Mass Media | 10/06/2022 | 659.1 TEL-E | 02018-BMM | 06/08/2022 | Media Books | |||||||
| Dewey Decimal Classification | Satyam Fashion Institute Library | Satyam Fashion Institute Library | Mass Media | 10/06/2022 | 659.1 TEL-E | 02017-BMM | 06/08/2022 | Media Books |