Advertising management / (Record no. 12000)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00858pam a2200265 a 4500 |
| DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240822020014.0 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 951011s1996 njua b 001 0 eng |
| LCCN (DPL NO) | |
| LC control number | |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0198074123 |
| CATALOGING SOURCE | |
| Original cataloging agency | SFI |
| Language of cataloging | EN |
| LIBRARY OF CONGRESS CALL NUMBER | |
| DPL Classification number | HF5823 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Edition number | 20 |
| Item number | JET-A |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jethwaney, Jaishri |
| 9 (RLIN) | 512 |
| TITLE STATEMENT | |
| Title | Advertising management / |
| Statement of responsibility, etc | Jaishri Jethwaney, Shruti Jain |
| EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Oxford University Press |
| Date of publication, distribution, etc | c2012. |
| PHYSICAL DESCRIPTION | |
| Extent | xxi, 651 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| General subdivision | Management |
| 9 (RLIN) | 802 |
| SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Source of heading or term | online media |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jain, Shruti |
| 9 (RLIN) | 590 |
| LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 19 |
| g | y-gencatlg |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Media Books |
| Koha issues (borrowed), all copies | 9 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Satyam Fashion Institute Library | Satyam Fashion Institute Library | Mass Media | 04/04/2022 | 5 | 2 | 659.1 JET-A | 01759-BMM | 11/09/2024 | Media Books |