Understanding Indian consumers (Record no. 12016)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00537nam a22001817a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220413b xxu||||| |||| 00| 0 eng d |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0199479623 |
| CATALOGING SOURCE | |
| Original cataloging agency | SFI |
| Language of cataloging | EN |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.834 |
| Item number | MAH-U |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Maheswaran, Durairaj |
| 9 (RLIN) | 1546 |
| TITLE STATEMENT | |
| Title | Understanding Indian consumers |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi: |
| Name of publisher, distributor, etc | Oxford University Press, |
| Date of publication, distribution, etc | 2018. |
| PHYSICAL DESCRIPTION | |
| Extent | x, 293 p. |
| Other physical details | ill. |
| Dimensions | 24cm. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Consumer behavior -- India |
| SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Source of heading or term | Marketing -- India |
| SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Source of heading or term | Consommateurs -- Comportement -- Inde |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Media Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Satyam Fashion Institute Library | Satyam Fashion Institute Library | Mass Media | 13/04/2022 | 658.834 MAH-U | 01758-BMM | 13/04/2022 | Media Books |