Advertising and brand management (Record no. 12374)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00489nam a22001937a 4500 |
| CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240806020008.0 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230427b |||||||| |||| 00| 0 eng d |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789386185976 |
| CATALOGING SOURCE | |
| Language of cataloging | EN |
| Transcribing agency | SFI |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | SEN-A |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sengupta, Tridib |
| 9 (RLIN) | 2155 |
| TITLE STATEMENT | |
| Title | Advertising and brand management |
| PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Kolkata, |
| Name of publisher, distributor, etc. | Lawpoint pub. |
| Date of publication, distribution, etc. | 2021 |
| PHYSICAL DESCRIPTION | |
| Extent | 351p. |
| Dimensions | 21cm. |
| SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Source of heading or term | Advertising |
| SUBJECT ADDED ENTRY--CORPORATE NAME | |
| Source of heading or term | Brand management |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Media Books |
| Koha issues (borrowed), all copies | 6 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type | Total Renewals | Source of acquisition |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Satyam Fashion Institute Library | Satyam Fashion Institute Library | Mass Media | 20/02/2023 | 1 | 659.1 SEN-A | 02337-BMM | 01/12/2023 | 28/11/2023 | 27/04/2023 | Media Books | ||||||
| Dewey Decimal Classification | Satyam Fashion Institute Library | Satyam Fashion Institute Library | Mass Media | 20/02/2023 | 2 | 659.1 SEN-A | 02338-BMM | 09/09/2024 | 05/08/2024 | 27/04/2023 | Media Books | 1 | |||||
| Dewey Decimal Classification | Satyam Fashion Institute Library | Satyam Fashion Institute Library | Mass Media | 20/02/2023 | 659.1 SEN-A | 02339-BMM | 27/04/2023 | 27/04/2023 | Media Books | Amazon |