Advertising & Integrated Brand Promotion (Record no. 12396)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00457nam a22001697a 4500 |
| CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230517110922.0 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230517b |||||||| |||| 00| 0 eng d |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131501580 |
| CATALOGING SOURCE | |
| Transcribing agency | SFI |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.2 |
| Item number | GUI-A |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Guinn,O |
| 9 (RLIN) | 2180 |
| TITLE STATEMENT | |
| Title | Advertising & Integrated Brand Promotion |
| Remainder of title | Integrated brand promotion |
| PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Delhi |
| Name of publisher, distributor, etc. | Thomson Learning: |
| Date of publication, distribution, etc. | 2007. |
| PHYSICAL DESCRIPTION | |
| Extent | 781p. |
| Other physical details | ill,; |
| Dimensions | 25cm. |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Media Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Satyam Fashion Institute Library | Satyam Fashion Institute Library | General Stacks | 17/05/2023 | 659.2 GUI-A | 02359 | 17/05/2023 | 17/05/2023 | Media Books |