Advertising and promotion: (Record no. 12647)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00483nam a22001817a 4500 |
| CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240729121654.0 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240729b |||||||| |||| 00| 0 eng d |
| CATALOGING SOURCE | |
| Transcribing agency | SFI |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | BEL-A |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E |
| 9 (RLIN) | 2495 |
| TITLE STATEMENT | |
| Title | Advertising and promotion: |
| Remainder of title | an integrated marketing communication perspective |
| PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi; |
| Name of publisher, distributor, etc. | Mcgraw Hill, |
| Date of publication, distribution, etc. | 2022. |
| PHYSICAL DESCRIPTION | |
| Extent | 712p. |
| SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Source of heading or term | Advertising |
| SUBJECT ADDED ENTRY--CORPORATE NAME | |
| Source of heading or term | Promotion |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Media Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Satyam Fashion Institute Library | Satyam Fashion Institute Library | Mass Media | 28/06/2024 | Amazon | 800.00 | 659.1 BEL-A | 02664-BMM | 29/07/2024 | 800.00 | 29/07/2024 | Media Books | |||||
| Dewey Decimal Classification | Satyam Fashion Institute Library | Satyam Fashion Institute Library | Mass Media | 02/09/2024 | Amazon | 690.00 | 659.1 BEL-A | 02714-BMM | 17/10/2024 | 690.00 | 17/10/2024 | Media Books |