Principles of marketing (Record no. 12670)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00483nam a22001937a 4500 |
| CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241017142943.0 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241017b |||||||| |||| 00| 0 eng d |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789357055215 |
| CATALOGING SOURCE | |
| Transcribing agency | SFI |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT-P |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 9 (RLIN) | 1705 |
| TITLE STATEMENT | |
| Title | Principles of marketing |
| PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi; |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2024. |
| PHYSICAL DESCRIPTION | |
| Extent | 736p. |
| Dimensions | 25cm. |
| SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Source of heading or term | Marketing |
| SUBJECT ADDED ENTRY--CORPORATE NAME | |
| Source of heading or term | principles of marketing |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Media Books |
| Edition | 19th ed. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Satyam Fashion Institute Library | Satyam Fashion Institute Library | Mass Media | 02/09/2024 | Amazon | 750.00 | 658.8 KOT-P | 02727-BMM | 17/10/2024 | 750.00 | 17/10/2024 | Media Books | |||||
| Dewey Decimal Classification | Satyam Fashion Institute Library | Satyam Fashion Institute Library | Mass Media | 02/09/2024 | Amazon | 750.00 | 658.8 KOT-P | 02726-BMM | 17/10/2024 | 750.00 | 17/10/2024 | Media Books |