Strategic media planning and buying (Record no. 12674)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00489nam a22001937a 4500 |
| CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241018095147.0 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241018b |||||||| |||| 00| 0 eng d |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 99781032890043 |
| CATALOGING SOURCE | |
| Transcribing agency | SFI |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.13 |
| Item number | RAT-S |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rathore, Basant |
| 9 (RLIN) | 2543 |
| TITLE STATEMENT | |
| Title | Strategic media planning and buying |
| PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi; |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2024. |
| PHYSICAL DESCRIPTION | |
| Extent | 420p. |
| Dimensions | 20cm. |
| SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Source of heading or term | Media planning |
| SUBJECT ADDED ENTRY--CORPORATE NAME | |
| Source of heading or term | media integration |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Media Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Satyam Fashion Institute Library | Satyam Fashion Institute Library | Mass Media | 01/10/2024 | Brijwasi Book Distributor | 1595.00 | 659.13 RAT-S | 02786-BMM | 18/10/2024 | 1595.00 | 18/10/2024 | Media Books | |||||
| Dewey Decimal Classification | Satyam Fashion Institute Library | Satyam Fashion Institute Library | Mass Media | 01/10/2024 | Brijwasi Book Distributor | 1595.00 | 659.13 RAT-S | 02787-BMM | 18/10/2024 | 1595.00 | 18/10/2024 | Media Books |