Consumer behavior and marketing communication (Record no. 12827)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00513nam a22001937a 4500 |
| CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250505121437.0 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250505b |||||||| |||| 00| 0 eng d |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788119079896 |
| CATALOGING SOURCE | |
| Transcribing agency | SFI |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.834 |
| Item number | TIW-C |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tiwari, Surendra |
| 9 (RLIN) | 2720 |
| TITLE STATEMENT | |
| Title | Consumer behavior and marketing communication |
| PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Bharti pub. , |
| Date of publication, distribution, etc. | 2023. |
| PHYSICAL DESCRIPTION | |
| Extent | 260p. |
| Dimensions | 21cm. |
| SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Source of heading or term | Consumer behavior |
| SUBJECT ADDED ENTRY--CORPORATE NAME | |
| Source of heading or term | Marketing communication |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Media Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Satyam Fashion Institute Library | Satyam Fashion Institute Library | 26/03/2025 | Bharti publication | 395.00 | 658.834 TIW-C | 02939-BMM | 05/05/2025 | 395.00 | 05/05/2025 | Media Books |