The complete advertising and marketing handbook (Record no. 12925)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00493nam a22001937a 4500 |
| CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250923105758.0 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250923b |||||||| |||| 00| 0 eng d |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8186852182 |
| CATALOGING SOURCE | |
| Transcribing agency | SFI |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.23 |
| Item number | LEW-T |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | lewis, Herschell Gordon |
| 9 (RLIN) | 2817 |
| TITLE STATEMENT | |
| Title | The complete advertising and marketing handbook |
| PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chennai; |
| Name of publisher, distributor, etc. | Eastwest, |
| Date of publication, distribution, etc. | 1998. |
| PHYSICAL DESCRIPTION | |
| Extent | 293p. |
| Dimensions | 24cm. |
| SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Source of heading or term | Advertising; |
| SUBJECT ADDED ENTRY--CORPORATE NAME | |
| Source of heading or term | marketing, |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Media Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Rare Books | Satyam Fashion Institute Library | Satyam Fashion Institute Library | Reference | 03/09/2025 | Amazon | 450.00 | RR 658.23 LEW-T | 03094-BMM | 23/09/2025 | 450.00 | 23/09/2025 | Media Books |