Communicating India's soft power : Buddha to Bollywood
Material type:
TextPublication details: New Delhi, SAGE/Vistaar, C 2016.Description: 233 p. ; 22 cmContent type: - text
- unmediated
- volume
- 9789351508168
- 302.23 23 THU-C
- P94.65.I4 T58 2016
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Design Books
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| R 302.230 RAO-N News as culture : | R 302.230 SAH-M Making news : | R 302.230 SHA-M Missing, half the story : | R 302.23 THU-C Communicating India's soft power : Buddha to Bollywood | R 302.23 VIV-M The media of mass communication | R 302.23 WIL-U Understanding media theory | R 302.231 DEW-N The new media handbook |
Originally published: New York, NY : Palgrave Macmillan, 2013.
Includes bibliographical references (pages 203-225) and index.
De-Americanizing soft power -- The historical context of India's soft power -- India abroad : the diasporic dividend -- Software for soft power -- Culture as soft power : Bollywood and beyond -- Branding India'a public-private partnership.
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