Communicating India's soft power : Buddha to Bollywood
Material type:
TextPublication details: New Delhi, SAGE/Vistaar, C 2016.Description: 233 p. ; 22 cmContent type: - text
- unmediated
- volume
- 9789351508168
- 302.23 23 THU-C
- P94.65.I4 T58 2016
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| 302.230 SSA-C Changing paradigms: | 302.23 SWA-M Media Organization and management: | 302.230 THO-P Political economy of communication in India: | 302.23 THU-C Communicating India's soft power : Buddha to Bollywood | 302.230 THU-T Troubled reflections : reporting violence : | 302.23 VER-M Media and communication management | 302.23 WIL-U Understanding media theory |
Originally published: New York, NY : Palgrave Macmillan, 2013.
Includes bibliographical references (pages 203-225) and index.
De-Americanizing soft power -- The historical context of India's soft power -- India abroad : the diasporic dividend -- Software for soft power -- Culture as soft power : Bollywood and beyond -- Branding India'a public-private partnership.
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