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Advertising media planning

By: Contributor(s): Material type: TextTextPublication details: Chennai: McGraw-Hill, c 2017.Edition: 7th edDescription: xiv, 480 p. : ill., map ; 24 cmISBN:
  • 9780071071017
  • 0071071016
Subject(s): DDC classification:
  • 659.11 22 SIS-A
LOC classification:
  • HF5826.5 .S57 2010
Contents:
Introduction to media planning : the art of matching media to the advertiser's marketing needs -- Sample media plan presentation -- The relationship among media, advertising, and consumers -- Basic measurements and calculations -- Advanced measurements and calculations -- Marketing strategy and media planning -- Strategy planning I : who, where, and when -- Strategy planning II : weighting, reach, frequency, and scheduling -- Selecting media classes : intermedia comparisons -- Principles of planning media strategy -- Evaluating and selecting media vehicles -- Media costs and buying problems -- Setting and allocating the budget -- Testing, experimenting, and media planning.
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Holdings
Item type Current library Home library Collection Call number Status Date due Barcode
Design Books Design Books Satyam Fashion Institute Library Satyam Fashion Institute Library General Stacks NFIC 659.11 SIS-A (Browse shelf(Opens below)) Available 00979-BMM
Design Books Design Books Satyam Fashion Institute Library Satyam Fashion Institute Library Reference NFIC 659.11 SIS-A (Browse shelf(Opens below)) Not For Loan 00990-BMM

Includes bibliographical references and index.

Introduction to media planning : the art of matching media to the advertiser's marketing needs -- Sample media plan presentation -- The relationship among media, advertising, and consumers -- Basic measurements and calculations -- Advanced measurements and calculations -- Marketing strategy and media planning -- Strategy planning I : who, where, and when -- Strategy planning II : weighting, reach, frequency, and scheduling -- Selecting media classes : intermedia comparisons -- Principles of planning media strategy -- Evaluating and selecting media vehicles -- Media costs and buying problems -- Setting and allocating the budget -- Testing, experimenting, and media planning.

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