Inside Coca-Cola : a CEO's life story of building the world's most popular brand
Material type:
TextPublication details: New York : St. Martin's Press, c 2011.Description: xiv, 254 p., [8] p. of plates : ill. ; 22 cmISBN: - 9780312617950
- 338.766 BEA-I
- HD9349.S634 C645 2011
| Item type | Current library | Home library | Collection | Call number | Status | Date due | Barcode |
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Design Books
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Satyam Fashion Institute Library | Satyam Fashion Institute Library General Stacks | NFIC | 338.766 ISD-I (Browse shelf(Opens below)) | Available | 01398 |
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| 338.5 BLO-M Macroeconomics | 338.5 BRA-M Macroeconomics Theory and policy | 338.761 KAH-T Tim Cook : | 338.766 ISD-I Inside Coca-Cola : | 338.830 CLO-G A giant cow-tipping by savages : | 338.90 MEl-C Communication for development : theory and practice for empowerment and social justice | 338.90 NAR-D Development communication: |
Includes bibliographical references and index.
From Ulster to Africa -- In Johannesburg: my global career is launched -- Conquering Pepsi in the Philippines -- Stagnation in West Germany -- The Wall falls -- Going back to India -- At the helm of Coca-Cola -- Connected capitalism.
A former chairman and CEO of Coca-Cola traces the story of his career, describing his efforts to combat public relations challenges, his contributions to opening markets throughout the world, and his strategies for promoting corporate responsibility.
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