Thussu, Daya Kishan. <br/><br/>
Communicating India's soft power :  Buddha to Bollywood  

 - New Delhi,  SAGE/Vistaar,  C 2016. 
 - 233 p. ;  22 cm 
<br/><br/> Originally published: New York, NY :  Palgrave Macmillan, 2013. 
<br/><br/>Includes bibliographical references (pages 203-225) and index. 
<br/><br/>De-Americanizing soft power -- The historical context of India's soft power -- India abroad : the diasporic dividend -- Software for soft power -- Culture as soft power : Bollywood and beyond -- Branding India'a public-private partnership. 
<br/><br/><label>ISBN: </label>9789351508168  
<br/><br/><label>LCCN: </label>2016001969 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication and culture--India.<br/>International relations and culture--India.<br/>Communication, International.<br/>Mass media policy--India.<br/>National characteristics, East Indian.
<br/><br/><label>Subjects--Geographic Terms: </label><br/>India--Foreign relations.
<br/><br/><label>LC Class. No.: </label>P94.65.I4  / T58 2016 
<br/><br/><label>Dewey Class. No.: </label>302.23  / THU-C