Jethwaney, Jaishri N. <br/><br/>
Corporate communication :  principles and practice  

 - 2 nd.  
 - New Delhi:  SAGE,  C 2018. 
 - xxiii, 418 p. 
<br/><br/> Earlier edition: 2010.  Includes index. 
<br/><br/>Understanding corporate communication -- Media: dynamics and strategies -- Corporate reputation management -- Employee communication -- Managing government relations -- Writing for media and media relations -- Corporate communication in brand promotion -- Corporate social responsibility -- Financial communication -- Crises communication -- Corporate communication research -- Laws and ethics in corporate communication. 
<br/><br/><label>ISBN: </label>9789352806874  
<br/><br/><label>LCCN: </label>2018009031 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in management.<br/>Communication in organizations.<br/>Communication in management--India.<br/>Communication in organizations--India.
<br/><br/><label>LC Class. No.: </label>HD30.3  / .J48 2018 
<br/><br/><label>Dewey Class. No.: </label>658.45  / JET-C