Vivian, John. <br/><br/>
The media of mass communication  

 - 11th ed. 
 - New Delhi :  Pearson,  C 2015. 
 - xxxvi, 478 p. :  ill. (some col.) ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Governance and mass media -- Mass media globalization -- Media law -- Ethics. 
<br/><br/><label>ISBN: </label>9780205029587  0205029582 
<br/><br/><label>LCCN: </label>2012001324 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.<br/>Mass media--Technological innovations.<br/>Mass media--Social aspects.<br/>Communication--Technological innovations.<br/>Mass media and culture.
<br/><br/><label>LC Class. No.: </label>P90  / .V53 2013 
<br/><br/><label>Dewey Class. No.: </label>302.23  / VIV-M