McQuail, Denis. <br/><br/>
Mcquail's mass communication theory  

 - 6th ed. 
 - New Delhi ;  SAGE,  C 2010. 
 - 621 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [574]-613) and indexes. 
<br/><br/><label>ISBN: </label>9788132105794 
<br/><br/><label>LCCN: </label>2009932171 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.
<br/><br/><label>LC Class. No.: </label>P90  / .M35 2010 
<br/><br/><label>Dewey Class. No.: </label>302.23  / MCQ-M