TY  - BOOK
AU  - McQuail,Denis
TI  - Mcquail's mass communication theory 
SN  - 9788132105794
AV  - P90 .M35 2010
U1  - 302.23 22
PY  - 2010///
CY  - New Delhi
PB  - SAGE
KW  - Mass media
N1  - Includes bibliographical references (p. [574]-613) and indexes
ER  -