Majumdar, Ramanuj. <br/><br/>
Consumer behaviour: 
insights from indian market 
 - New Delhi:  PHI Learning,  c 2010. 
 - 350 p. 
<br/><br/><label>ISBN: </label>9788120339637 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Marketing<br/>Market segmentation
<br/><br/><label>Dewey Class. No.: </label>658.834  / MAJ-C