Kumar, S. Ramesh. <br/><br/>
Consumer behaviour and branding: 
concepts, readings and cases 
 - New Delhi:  Pearson,  c 2013. 
 - xxv, 607 p. :  ill. (some col.) ;  27 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9788131722367 0132186942 (pbk.) 
<br/><br/><label>LCCN: </label>2005052765 
<br/><br/><label>Nat. Bib. No.: </label>GBA596619  bnb GBA605815  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>013359743  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--Europe.
<br/><br/><label>LC Class. No.: </label>HF5415.33.E85  / S65 2006 
<br/><br/><label>Dewey Class. No.: </label>658.834  / KUM-C