Menon, Arpita. <br/><br/>
Media planning and buying : 
principles and practice in the india context 
 - New Delhi:  mcgraw hill Eduction.  c 2019. 
 - 345 p..  illus., facsims., map.  25 cm. 
<br/><br/><label>ISBN: </label>9780070147607 0070147604 
<br/><br/><label>LCCN: </label>72185454  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning.
<br/><br/><label>LC Class. No.: </label>HF5827  / .A3 
<br/><br/><label>Dewey Class. No.: </label>659.13  / MEN-M