TY  - BOOK
AU  - Berger,Arthur Asa
TI  - Media analysis techniques 
SN  - 9781412987769 
AV  - P91 .B43 2012
U1  - 302.230 
PY  - 2012///
CY  - New Delhi
PB  - SAGE
KW  - Mass media
KW  - Methodology
KW  - Mass media criticism
N1  - Includes bibliographical references (p. 247-251) and indexes; Techniques of interpretation -- Semiotic analysis -- Marxist analysis -- Psychoanalytic criticism -- Sociological analysis -- Applications -- Murderers on the orient express -- Seven points on the game of football -- The maiden with the snake : interpretations of a print advertisement -- All-news radio and the american bourgeoisie -- Video games : a new art form -- Cell phones, social media, and the problem of identity
ER  -