Arens, William F. <br/><br/>
Contemporary advertising and integrated marketing communications / 

 - 13th ed. 
 - New Delhi:  McGraw-Hill,  c 2011. 
 - 774 p. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780071220606 0078028957  
<br/><br/><label>LCCN: </label>2012037645 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5821  / .B62 2013 
<br/><br/><label>Dewey Class. No.: </label>659.1