TY  - BOOK
AU  - Arens,William F.
AU  - Weigold,Michael F.
AU  - Arens,Christian
TI  - Contemporary advertising and integrated marketing communications
SN  - 9780071220606
AV  - HF5821 .B62 2013
U1  - 659.1 
PY  - 2011///
CY  - New Delhi
PB  - McGraw-Hill
KW  - Advertising
N1  - Includes index
ER  -