Keller, Kevin Lane. <br/><br/>
Strategic brand management :  building, measuring, and managing brand equity 

 - 3rd ed. 
 - New Delhi:  Pearson,  c  
 - xxv, 714 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9788131719770 
<br/><br/><label>LCCN: </label>2011026834 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.<br/>Brand name products--Management.--Europe
<br/><br/><label>LC Class. No.: </label>HD69.B7  / K449 2012 
<br/><br/><label>Dewey Class. No.: </label>658.827  / KEL-S