Ries, Al. The 11 immutable laws of Internet branding - New Delhi: Profile Books, c 2010. - viii, 175 p. ; 20 cm. Includes index. ISBN: 9781861976000 LCCN: 99086018 Subjects--Topical Terms: Internet marketing.Branding (Marketing) LC Class. No.: HF5415.1265 / .R53 2000 Dewey Class. No.: 658.84 / RIE-I