TY  - BOOK
AU  - Hill,Dan
TI  - About face: the secrets of emotionally effective advertising 
SN  - 9780749457570
AV  - HF5822 .H515 2010
U1  - 659.101 22
PY  - 2010///
CY  - New York
PB  - Kogan Page
KW  - Advertising
KW  - Psychological aspects
KW  - Decision making
KW  - Research
KW  - Emotions
N1  - Includes bibliographical references (p. [175]-183) and index; Get physical -- Keep it simple -- Keep it close to home -- Focus on faces -- Make it memorable -- Relevancy drives connection -- Always sell hope -- Don't lead with price -- Mirror the target market's values -- Believability sticks
UR  - http://www.loc.gov/catdir/enhancements/fy1107/2010013860-t.html
UR  - http://www.loc.gov/catdir/enhancements/fy1107/2010013860-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1107/2010013860-b.html
ER  -