Etzel, Michael J. <br/><br/>
Marketing  

 - 14th ed. 
 - New Delhi :  McGraw-Hill,  C 2018. 
 - xxii, 880 p :  ill. ;  28 cm. 
<br/><br/>Includes bibliographical references (p. 640-663) and indexes. 
<br/><br/><label>ISBN: </label>9780070151567 
<br/><br/><label>LCCN: </label>2005044581 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .S745 2007 
<br/><br/><label>Dewey Class. No.: </label>658.8  / ETZ-M