TY  - BOOK
AU  - Etzel,Michael J.
AU  - Walker,Bruce J.
AU  - Stanton,William J.
AU  - Pandit,Ajay
TI  - Marketing 
SN  - 9780070151567
AV  - HF5415 .S745 2007
U1  - 658.8 22
PY  - 2018///
CY  - New Delhi
PB  - McGraw-Hill
KW  - Marketing
N1  - Includes bibliographical references (p. 640-663) and indexes
ER  -