Kumar, Niraj <br/><br/>
Integrated marketing communication 

 - New Delhi:  Himalaya,  c 2015. 
 - 642 p. 
<br/><br/><label>ISBN: </label>9789350514658 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Communication
<br/><br/><label>Dewey Class. No.: </label>658.45   / KUM-I