TY  - BOOK
AU  - Jethwaney, Jaishri
AU  - Jain, Shruti.
TI  - Advertising managment: includes sales promotion
SN  - 9780198074120
U1  - 659.1 
PY  - 2012///
CY  - New Delhi
PB  - Oxford University.
KW  - Advertising Managemeent
KW  - Advertising
ER  -