Sarkar, Narendra Nath.
Art and print production
- 2nd ed.
- New Delhi: Oxford, c 2020.
- xiv, 515 pages : illustrations (some color) ; 25 cm.
- Oxford higher education .
- Oxford higher education. .
Includes bibliographical references and index.
Art and production: an overview -- Typography -- Visual images -- Layout -- Principles of design -- Colour in design -- Copy for printing -- Printing processes -- Digital prepress -- Desktop publishing -- Paper and Finishing -- Costing and estimating -- Newspaper make-up -- Advertising design -- Identity design -- Periodicals -- Poster design -- Packaging design -- Direct communication -- Book design -- Outdoor design.
9780198085560 0198085567
2013474227
Graphic arts--Textbooks.
NC997 / .S27 2013
760 / SAR-A