TY - BOOK AU - Sarkar,Narendra Nath TI - Art and print production T2 - Oxford higher education SN - 9780198085560 AV - NC997 .S27 2013 U1 - 760 PY - 2020/// CY - New Delhi PB - Oxford KW - Graphic arts KW - Textbooks N1 - Includes bibliographical references and index; Art and production: an overview -- Typography -- Visual images -- Layout -- Principles of design -- Colour in design -- Copy for printing -- Printing processes -- Digital prepress -- Desktop publishing -- Paper and Finishing -- Costing and estimating -- Newspaper make-up -- Advertising design -- Identity design -- Periodicals -- Poster design -- Packaging design -- Direct communication -- Book design -- Outdoor design UR - http://www.loc.gov/catdir/enhancements/fy1410/2013474227-b.html UR - http://www.loc.gov/catdir/enhancements/fy1410/2013474227-d.html UR - http://www.loc.gov/catdir/enhancements/fy1410/2013474227-t.html ER -