Moe, Wendy W
Social media intelligence
- New York: Cambridge, c 2017.
- x, 194 pages : illustrations ; 23 cm
Includes bibliographical references and index.
9781107451537
2013030426
Consumers--Research.
Social media.
Marketing--Social aspects.
Internet marketing--Social aspects.
HF5415.2 / .M6226 2014
302.231 / MOE-S