Gupta, OM Advertising in India : trends and impact - Delhi: Kalpaz Publications, c 2012. - 232 p ; 23 cm. ISBN: 9788178353081 LCCN: 25026135 Subjects--Topical Terms: Advertising. LC Class. No.: HF105 / .C285 no. 318 Dewey Class. No.: 659.109 / GUP-G