Bajpaye, Alok. Advertising management - New Delhi: Authors Press, c 2009. - xii, 232 p. : ill. ; 24 cm. Includes bibliographies and index. ISBN: 9798172733383 8172733380 LCCN: 86020520 Subjects--Topical Terms: Advertising--Management. Dewey Class. No.: 659.1 / BAJ-A